The young brand MELAWEAR from Lüneburg in Germany proves that it is possible to produce trendy and affordable bags and backpacks in a sustainable and eco-friendly way. Thanks to their casual designs, backpacks like Ansvar I are indispensable urban favourites for every occasion, be it in the streets of big cities or for a trip to the countryside.
Each MELAWEAR backpack makes the world a better place because the label assumes social and ecological responsibility
One of the best examples of MELAWEAR backpacks is Ansvar I with its puristic design and clear shapes, subtle colours and elaborate details. The name says it all: „ansvar“ is the scandinavian word for „responsibility“. It stands out as the first backpack ever being certified with the Fairtrade Cotton Standard as well as the Global Organic Textile Standard (GOTS). After this innovation in the textile industry we are excited to see the new creations. And we are not the only ones to benefit from the great designs made from organic cotton which is free from allergens, carcinogenic and toxic remnants. It is also the environment, cotton farmers and factory workers who benefit from fair treatment and support.
MELAWEAR – award-winning ethical responsibilty
The sustainable management has also been noticed by the state of Lower Saxony in Northern Germany, which awarded MELAWEAR a science award in 2015. In the same year, the label’s concept was in the top ten social innovators in Europe. The brand was chosen by the European Commission out of 1,400 contenders.