Privacy is a matter of trust and your trust is important to us. We respect your privacy. The protection and the legally compliant collection, processing and use of your personal data is therefore a very important concern for us. In order to make you feel safe when visiting our websites, we strictly observe the legal provisions when processing your personal data and would like to inform you about our data collection and data usage. Of course, the legal changes regarding the General Data Protection Regulation (DSGVO) from the end of May 2018 have been taken into account accordingly on our website. Below we inform you in detail about the handling of your data.

1. Collection, processing and usage of personal data

You can visit our site without giving any personal information. We only store access data without personal reference, such as the name of your Internet Service Provider or the page from which you are visiting us. These data are evaluated solely for the purpose of improving our offer and do not allow any conclusion to your person. Personal data is only collected if you voluntarily provide us with this as part of your order, when opening a customer account or registering for our newsletter. In no case will the data collected be sold or passed on to third parties for other reasons (please also see 3. Use of Cookies, 7. Google Analytics and 8. Use of Social Media Plugins). We use your data for advertising purposes, and information about products from our offer.    

2. Data Security

Your personal data is encrypted using SSL (Secure Socket Layer) transmitted over the Internet. Although no one can guarantee absolute protection, we safeguard our website and other systems through technical and organizational measures against loss, destruction, access, modification or dissemination of your data by unauthorized persons. Credit card data is not stored, but collected and processed directly by our payment service provider Intercard using a 3-D Secure procedure. Access to your customer account is only possible after entering your personal password.

3. Use of cookies

Cookies are small text files that are stored on your computer or on your mobile device. This allows us to facilitate the use of our site and to make it more individual. By using our site, you consent to the use of cookies and to collect, store and use your usage data. Accepting cookies is not a requirement for visiting our website. If you do not want to use cookies, you can prevent the storage of cookies by means of appropriate settings of your Internet browser. For more information, see the help function of your browser. Please note that the functionality and range of functions of our offer may be limited.

3.1 Onsite cookies

We use cookies on various pages to make visiting our website attractive and to enable the use of certain functions. Most of the cookies we use are deleted from your hard drive after the end of the browser session (so-called session cookies). Other cookies remain on your computer and allow us to recognize your computer on your next visit (so-called persistent cookies). These cookies prevent you from reentering the password or completing forms with your data for follow-up orders. Our partner companies are not permitted to collect, process or use personal data via cookies via our website.

3.2 Retargeting

On this website, the technology of Criteo GmbH, collects and stores information about the surfing behavior of the website visitors for marketing purposes in anonymous form. This data is stored on your computer using cookie text files. The collected data will be stored for up to 13 months from the date of collection. Using an algorithm, Criteo analyzes the surfing behavior and can then display targeted product recommendations as personalized advertising banners on other websites (so-called publishers). In no case can this data be used to personally identify the visitor to this website.  The collected data will only be used to improve the offer. There is no other use or disclosure to third parties. You can contradict the completely anonymous analysis of your surfing behavior. Under the following link you can sign up for Criteo Banner ("opt-out"). For more information about Criteo technology, see the Criteo Privacy Policy.  

This website uses ChannelPilot, an online marketing tool from Channel Pilot Solutions GmbH. Use is made on the basis of Art. 6 para. 1 sentence 1 lit. f. DSGVO. ChannelPilot uses cookies that are stored on your computer and that allow an analysis of your use of the website. The information generated by the cookie about your use of the website such as browser type / version, referrer URL (the previously visited page), IP address, time of server request are usually transmitted to a server of ChannelPilot in Germany and there saved. ChannelPilot's IP address submitted by your browser will not be merged with other ChannelPilot data. In addition, the IP address of ChannelPilot is cached only for a short period of time (usually a maximum of 24 hours) and then defaced. The caching takes place without exception to detect possible click fraud (bot detection). You can prevent the analysis of your surfing behavior by using the opt-out option available at the following link: www.channelpilot.de/optout    

This site uses Google Inc. technology ("Google") to collect and store data for marketing and optimization purposes. For this purpose, cookies are set during your visit to our site. Google uses these cookies to show you ads on various websites on the Internet based on previous visits to our website. You can disable the use of cookies by Google by visiting the page that disables Google advertising. Alternatively, you can disable the use of third-party cookies by visiting the opt-out page of the Network Advertising Initiative.

4. Disclosure of personal Data

Lieblingstasche only forwards your data if this is allowed by German or European law. We work particularly closely with certain service providers, for example in the area of marketing and customer service, with technical service providers (e.g. running computer centres) or with logistics companies (e.g. postal companies such as DHL). These service providers may generally only process your data on our behalf under special conditions. Where we use them to process orders, the service providers only receive access to your data in the scope and for the time period required for provision of the relevant service.  For the processing of payments, we pass on your payment data to the bank or payment service provider commissioned with the payment. Please note the following data protection notice of Klarna when using invoice or installment purchase: 

Klarna Privacy Policy 

Use of personal data when choosing Klarna as payment method 

If you have chosen Klarna Rechnung and Klarna Zahlungskauf as a payment option for Klarna's payment services, you have consented to the following personal data such as name and surname, address, date of birth, gender, which are necessary for the settlement of the invoice purchase and an identity and credit check , Email address, IP address, telephone number as well as the data necessary for the settlement of the invoice purchase, which are related to the order, such as the number of articles, article number, invoice amount and taxes in percent, collected and transmitted to Klarna. 

The transmission of these data takes place, so that Klarna can compile an invoice and carry out an identity and credit check for the processing of your purchase with the desired invoice processing. According to the Federal Data Protection Act, Klarna has a legitimate interest in the transmission of the buyer's personal data and needs them in order to obtain information from credit reference agencies for the purposes of identity and credit checks. In Germany, these may be the following credit bureaus: 

Schufa Holding AG, Kormoranweg 5, 65203 Wiesbaden 

Bürgel Business Information GmbH & Co. KG, PO Box 5001 66, 22701 Hamburg 

Creditreform Bremen Seddig KG, Contrescarpe 17, 28203 Bremen 

infoscore Consumer Data GmbH, Rheinstrasse 99, 76532 Baden-Baden 

In the context of the decision on the establishment, implementation or termination of the contractual relationship Klarna collects and uses apart from an address check also information on the previous payment history of the buyer and probability values for this behavior in the future. The calculation of these score values by Klarna is based on a scientifically recognized mathematical statistical procedure. Klarna will also use your address data. If this calculation shows that your creditworthiness is not met, Klarna will inform you immediately.

Revocation of the use of personal data against Klarna

You can revoke your consent to the use of your personal data with Klarna at any time. However, Klarna may continue to be entitled to process, use and transmit personal data insofar as this is necessary for contractual payment processing by Klarnas Services, is required by law, or is required by a court or public authority. 

Of course you can always get information about the personal data stored by Klarna. This right is guaranteed by the Federal Data Protection Act. If you as a buyer wish this or if you want Klarna to communicate changes regarding the stored data, you can contact [email protected]

5. Customer account

You can create a customer account on our website. This is not a requirement to place orders. In your customer account you can see completed and open orders as well as your wishlist. In addition, you can manage your address data and newsletters settings. Access to your customer account is protected by a password of your choice. You agree to treat the personal access data confidentially and not to make it accessible to unauthorized third parties. Unless you log out, you will automatically be logged in. You can request the deletion of your customer account at any time with effect for the future. Send us an email to: [email protected].

6. Newsletter

In our newsletter, we inform you about special discounts, promotions and offers at irregular intervals. Therefore, we will use the e-mail address provided by you and if necessary, data from your purchase history, in order to send you offers that might be of interest to you. We use e-mail advertising only to the extent permitted by law and insofar as you have specifically authorized us to do so within the scope of the newsletter registration. The newsletter is sent via the Double Opt-In procedure. This means that after signing up for the newsletter you will receive a confirmation e-mail via our website in which you will verify the registration. You can revoke your consent to the use of your e-mail address for advertising purposes at any time with effect for the future by clicking on the "unsubscribe" link at the end of the newsletter or by sending an e-mail to: [email protected].

7. Google Analytics

Google Analytics is a service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies that are stored on your computer and allow an analysis of the use of our offer by Google. The information collected by the cookie about the use of our web pages (including your IP address) is usually transmitted to and stored by Google on servers in the United States.  

Please note that on our websites Google Analytics has been extended by the code "_anonymizeIp ()" to ensure an anonymized collection of IP addresses. Your IP address will therefore only be collected by Google in abbreviated form, which does not allow any conclusions as to your identity. In the case of the activation of IP anonymisation on our websites, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. Google will use this information to evaluate your use of our websites, to compile reports on our website activities and to provide us with other services related to the use of websites and the Internet. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. A transfer of this data by Google to third parties takes place only due to legal regulations or in the context of order data processing. In no case will Google match its data with other data collected by Google. By using this website, you consent to the processing of data about you by Google and the manner and manner of data processing described above as well as the stated purpose. 

You can prevent the storage of cookies by a corresponding setting of your browser software. We point out, however, that in this case you may not be able to use all the functions of our website in full. More information about Google Analytics and privacy can be found at http://tools.google.com/dlpage/gaoptout?hl=en.

8. Use of social media plug-ins

We currently use the following social media plug-ins: Facebook, Instagram and Pinterest. When you visit our site, initially no personal information is passed on to the providers of these plug-ins. Only when you click on one of the plug-ins will personal data be transmitted. By activating the plug-in, data is automatically transmitted to the respective plug-in provider and stored there (with US providers in the USA). We have no control over the collected data and data processing operations, nor are we aware of the full scope of data collection, purposes and retention periods. When you activate a plug-in, the plug-in provider receives the information that you have accessed the corresponding web page. If you are logged in to the plug-in provider, this data will be assigned directly to your account. If you do not want to associate with your profile with the plug-in provider, you must log out before activating the button. The plug-in provider stores these data as usage profiles and uses them for purposes of advertising, market research and / or tailor-made website design. You have the right to object to the formation of these user profiles, whereby you must contact the respective plug-in provider to exercise them.  

For more information on the purpose and scope of the data collection and its processing by the plug-in provider, please refer to the privacy statements of these providers provided below. There you will also find further information about your rights and settings options for protecting your privacy.  

Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, United States 

Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, United States 

Pinterest Europe Ltd., Palmerston House, 2nd Follor, Fenian Street, Dublin 2, Ireland

For section 8. Use of Facebook plugins: © Händlerbund e.V

9. Right to information

Our customers have the right to receive free information about personal data processed by us. Furthermore, there may be a right to correct, block or delete data. If you make use of your right of information, we ask you to submit your request with a clear proof of your identity to the following address:  

One-man business Lieblingstasche

Owner Simone Wiechert 

Lichtstr. 26-28 

50825 Köln

Fax: +49 (0) 221/888 99 318 

E-Mail: [email protected]  


10. Responsible body for data protection 

Responsible body in terms of data protection laws is:

by post: 

One-man business Lieblingstasche

Owner Simone Wiechert 

Lichtstr. 26-28 

50825 Köln

via e-mail: 

[email protected]

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