Sandqvist – The young Swedish label has been earning the praise of backpack and bag connoisseurs since 2004, and embodies unrivalled Scandinavian quality.
Spurred on by his wish to express himself and his creativity, the engineer Anton Sandqvist designed his very first hand-made bag. About a month later, after countless people asking him where he had bought the bag, he phoned a bag manufacturer and had a run of 100 bags manufactured. Sandqvist began selling his bags from his living room to people living in beautiful Sweden.
His brother Daniel, who, at the time, was in the middle of establishing a Swedish pop culture magazine with his childhood friend Sebastian Westin, had plenty of contacts in the Swedish media and fashion scene. This dynamic trio of exceptionally creative people was destined to cooperate, and the magazine office soon became the home of a small, but steadily growing bag business.
New bag designs made from meticulously selected materials followed over time, as did an own outlet shop in Stockholm and additional staff. Sandqvist has become a global phenomenon, and people around the world have grown to appreciate the casual and indestructible bags created by the three Swedes. The unexpected and trailblazing success soon had the founders giving up their original occupations, focusing solely on their pioneering bag designs.
Their love of nature and the country roots of the three Northerners are mirrored in every one of their bag designs. A pure, natural look and sturdy materials, like canvas and vegetable tanned leather create the signature look of a Sandqvist bag. The models are not only beautiful, but also functional, and have been well received by freethinkers and nature lovers around the globe.
Inspired by the untouched beauty of Scandinavia, mixed with an unmistakeable touch of small town charm, these bags are exemplary of purist, minimalist design, excellent comfort, and understated urban coolness. Numerous Swedish design prizes underline that which is plain to see: Sandqvist delivers when it comes to versatility and quality. We are very happy to include these fresh-faced newcomers from Sweden, and have welcomed the backpack and bag creations by Sandqvist to our Lieblingstasche family.